What you put in the box should be just as valuable as what you put on the box.

Crafting a brand that transcends beyond the screen is one thing; curating one that resonates within your consumer is another. As a direct extension of your brands image, packaging can often help influence a consumer’s decision to purchase. Particularly in startups or instances where there is no previous brand recognition. Our well-established partnerships with specialized printers, paper suppliers and box manufacturers ensure custom packaging doesn’t have to be a costly venture.

Our designers understand your demographic and our technicians help ensure your tangible space directly reflects your digital one. Design elements that are specific to your brand – typefaces, textures, patterns, color swatches and artwork are extracted from your website, collateral or brand identity and implemented directly into your packaging design. Don’t let your brand fall victim to the 95% of new products that fail, persuade consumers at their first glance with creative, unique, packaging!

What you put in the box can be just as valuable as what you put on the box.

Crafting a brand that transcends beyond the screen is one thing; curating one that resonates within your consumer is another. As a direct extension of your brands image, packaging can often help influence a consumer’s decision to purchase. Particularly in startups or instances where there is no previous brand recognition. Our well-established partnerships with specialized printers, paper suppliers and box manufacturers ensure custom packaging doesn’t have to be a costly venture.

Our designers understand your demographic and our technicians help ensure your tangible space directly reflects your digital one. Design elements that are specific to your brand – typefaces, textures, patterns, color swatches and artwork are extracted from your website, collateral or brand identity and implemented directly into your packaging design. Don’t let your brand fall victim to the 95% of new products that fail, persuade consumers at their first glance with creative, unique, packaging!

From Photoshop to in Your Shop.

Our designers are with your throughout every step of the manufacturing process.

Conceptual renderings in Photoshop CC with technical specifications. Updated per prototype until final approval for production.

Paper or Plastic?

Often custom packaging is processed using injection molds, most commonly using thermoplastic and thermosetting polymers. However, depending upon a product specs most would consider this level of production unsuitable. Hindered by exorbitant minimum order quantities (MOQ) and mold costs. Paper box manufacturers have flourished as a cost-affective and eco-friendly alternative. Whether you’re seeking a faux neon green alligator skin or brushed metallic finish our designers source from a global network of paper suppliers. With sustainable and labor-compliant outsourced manufacturing options, we can help drive down the cost to fulfill the smallest MOQ’s a startup can afford. Let us help push your brand past proof-of-concept and into big-box retailers.

From Photoshop to in Your Shop.

Our designers are with your throughout every step of the manufacturing process.

Conceptual renderings in Photoshop CC with technical specifications. Updated per prototype until final approval for production.

Paper or Plastic?

Often custom packaging is processed using injection molds, most commonly using thermoplastic and thermosetting polymers. However, depending upon a product specs most would consider this level of production unsuitable. Hindered by exorbitant minimum order quantities (MOQ) and mold costs. Paper box manufacturers have flourished as a cost-affective and eco-friendly alternative.

Whether you’re seeking a faux neon green alligator skin or brushed metallic finish our designers source from a global network of paper suppliers. With sustainable and labor-compliant outsourced manufacturing options, we can help drive down the cost to fulfill the smallest MOQ’s a startup can afford. Let us help push your brand past proof-of-concept and into big-box retailers.

Process Overview

Our attention to detail and the pursuit of perfection with every client is what separates us from our competition. From designers, copywriters, printers to manufacturing technicians we fully immerse our team in crafting you the perfect packaging solution. Here’s an overview of our process:

After brainstorming our designers create several Photoshop concepts. At the same time we source for paper textures and finishes that correlate to your existing brands identity/guidelines.

Once a preferred concept is chosen, our copywriters begin drafting the necessary text/grid elements and regulations (required by law depending on product). An initial prototype is then created to test structural durability.

Final copy, typeface and print markers are embedded into the artwork as we finalize box dimensions to ensure their courier compliancy.

A final concept is constructed using a sample of the purchased cardstock and fabric using client-approved artwork and copy. Any technical aspects such as cut-lines, Spot UV printing and special foils are embedded into the illustrator files and then exported for the offset printers.

The boxes are printed and assembled before a rigorous quality control check. The finished boxes are then shipped to the client or their supplier ready for distribution.

packaging-concept-seed-packets-v1
packaging-concept-seed-packets-v2
packaging-concept-seed-packets-v3

Cost-Effective Techniques

Silk-Screen Printing, muted colors, bold typefaces, recycled paper, single-sided & single-color, are just a few of the techniques we utilize to bring the cost of basic packaging down. In rare cases, Illustrator and common ink-jet/laser printers are adequate for even one-off PR collateral.

Custom Collateral

Protecting a brands authenticity can be as vital as building the brand itself. A warranty card for instance, can help advocate legitimacy and should in no way be duplicable. In the same manner stickers, labels and tags for clothes and jewelry can protect against abusive, borrowed and mistreated/returned merchandised. Metal or non-tearable tags, sequential number printing and untraditional booklet sizes can elevate a brands packaging while defending against cheap illegal imitations.

Copyright © 2004-2017 Persuasive Branding LLC. New York, NY. All rights reserved.